PMU Collaborative

Our mission is...

The mission of "The Collab" is to bring aspiring artists together. We are passionate knowledge sharers and highly educated instructors with vast experiences, creating a collaboration of artists who become successful and participate in a supportive community vs. a competitive community.

Listen to Mary and Laura talk about “The Collab”

PMU Collaborative

"The Collab"

PMU Collaborative is an educational opportunity for new or experienced artists who want to take their career to the next level. 

It is the most complete, comprehensive program for PMU artists ever created! This is a 3 month online program with "live" zooms, private facebook page and unlimited support. All zooms are able to be viewed at anytime, as they are live in the private facebook group. 

Our students enter into the program and learn everything they need to run a successful PMU business. 

The curriculum includes: 

  • Business Acumen
  • Anatomy/Wound Care/Aftercare
  • Color Theory/Pigmentology/Fitzpatrick
  • Supplies /Machines/Cartridges
  • Tattoo Techniques
  • Advanced Tattooing
  • and much more......!


The program comes with a lifetime membership to PMU Collaborative. Students remain in the private facebook page after completing the program. Students are also eligible to attend any trainings and conferences held in the future for The Collab. 

Upon completion of the program students will be presented with hands on training opportunities. These opportunities are a separate training and not included in the price of the 3 month program.  


2023  Sessions:

Winter Session: Starts on January 4

Spring Session: Starts on May 3

Fall Session: Starts on September 6


Mary Hall Scott

Founder & Instructor

My background is extensive in both the corporate and medical professions. At the age of 30, I enrolled in school after many successful years in business. Entering the medical field as a Radiologic Technologist and a Radiation Therapist, I worked for over 15 years in emergency rooms, level one trauma settings and cancer centers. I also pursued my passion in the fitness industry, I embarked in health club ownership that lasted for more than 13 years. Although there have been many chapters in my life I have landed in a place that I adore. Currently I am a Cosmetic Permanent Make-up Artist and a Paramedical Tattoo Artist.

My mission is to provide clients with alternatives to look their best, enhancing the way they feel about themselves. I provide my clients a feeling of comfort, as they relax in a beautiful spa setting. As a make-up artist, I have an “eye” and "artistic talent”, that helps clients decide on the procedure that will be appropriate for them. My medical background gives me the knowledge and experience to assure my clients that the procedures are safe. My passion for this field continues to grow as my abilities allow me to help endless numbers of people. My portfolio of services includes both cosmetic and medical. This is a winning combination and my clients receive the full benefit of my experience and knowledge.

After years of experience I advanced my career by opening Permanent Makeup Designs Academy. I now have the incredible opportunity to teach artists both cosmetic and medical tattooing. I teach students from all over the United States. Due to today’s technology I also have international students. As an artist and an instructor I quickly recognized there were some gaps in our industry. I combined my physics education along with my practical knowledge and developed products for my industry such as unique tattoo cartridges among other items. I have a keen eye for new trending products, therefore, I combined that talent with my design skill set and created an international tattoo supply company. I bring together top notch products from leading distributors, combined with my products and deliver them to individual artists. Micropmu Tattoo Supply has now entered the arena of being a wholesaler as we have added distributors from around the world to carry out product lines.

Most importantly, while doing all of the above I am a mom of 3 children and a grandmother to 7 children. I enjoy biking, golfing, gardening and family time. Volunteer work has always been important and continue to do that when possible. I love warm weather and try to vacation during the winter in Wisconsin.

Mary Hall Scott
B.S. R.T. (R) CPT MPS

Laura McElroy

Founder & Instructor

I have been in the beauty industry for over 24 years. Though my love affair with beauty and color has been going on since early childhood. I currently own a studio (Laura McElroy Beauty) in the Historic East Bank area of downtown Sioux Falls, SD, where I do services and am an educator and mentor.

I decided to pursue the beauty industry full-time after receiving my BS degree. While working for Estée Lauder and freelancing, I found my love for teaching people about makeup and skincare. I left Lauder to dive deeper into skincare and became an esthetician in early 2002.

I spent the next 10+ years working in the field, educating clients, and training makeup artists and estheticians in different techniques and services. I have been fortunate in working for industry giants, Estée Lauder and MAC Cosmetics, leading salon & day spas, and a plastic surgeon before heading out on my own completely in 2014.

My passion and purpose throughout my entire beauty career has been a combo of two things... helping people to feel beautiful and confident in their own skin and educating others with total transparency.

With my passion and purpose in mind, I knew I was not done. In 2017, I added another facet to my career, Permanent Makeup... followed by Scar Revision and Diminishing Stretch Marks in 2021.

I am a forever student. I love to learn and will continue to grow and evolve in this amazing industry!

I am thrilled to have founded PMU Collaborative with Mary Hall Scott and to be able to make a difference as an Educator/Coach/Mentor for "The Collab." I look forward to speaking with all of you!

In my free time, I like to drink coffee, watch the sunrise, read books (especially mystery/thrillers and self/business development), meditate, go to hot yoga and cycling classes, and spend time with my fur baby kitties, friends, and family. I have also been known to binge Netflix/Hulu.

Laura McElroy
Esthetician, Scar Revision/Diminishing Stretch Marks Specialist, Cosmetic Tattoo Artist, & Makeup Artist

Heather Ransier-Mayo

Training Director

Heather is a Licensed Cosmetologist, Advanced Certified Makeup Artist, Certified Permanent Makeup/Cosmetics Artist, and Educator. She has over 25 years of experience in the beauty industry working as an artist, in management, and as a trainer in both private and corporate sectors.


Heather is also a daughter, sister, mother, wife, and friend. When not with clients or off learning something new, her time is devoted to family/friends, music, church & community, and animal rescue.


She loves building relationships with clients and finds it a privilege and responsibility to help them see themselves in a more beautiful light while teaching them that they, the person behind the face, are the foundation of it all.

Kellie Murray Siniard

Recruitment Director

Kellie Siniard is the owner of Soulshine Studio in Scottsboro, Alabama. She grew up in the north Alabama area and earned an associate's degree in Business Management from NACC and her bachelor's degree in Social Science and Psychology from Troy University.

Kellie spent many years in higher education. She worked in college recruiting and admissions as well as serving as a high school College and Career Advisor. In addition, Kellie also has over 10 years in the beauty industry.

After earning her bachelor's degree, she attended Alternative Visions Hair Academy to obtain her cosmetology license. In 2018, Kellie branched out into the exciting world of cosmetic tattooing and skin rejuvenation! Her certifications include: permanent make-up, 3D areola reconstruction, scalp micropigmentation, paramedical tattooing, and plasma pen.

Kellie enjoys spending time with her family and friends. Her greatest blessings and joy comes from being a mom and "Grams" to her children and grandchildren. She also likes decorating, dancing, thrifting, traveling, and DIY projects.

Helping others is what Kellie is most passionate about. She loves her clients and seeing them smile and feel better about themselves is extremely rewarding to her. Kellie plans to continue learning more about scar reduction and camouflage where she feels as though she can have the greatest impact.

Kerry Miller

Paramedical Director

Kerry began her career in the beauty industry as a cosmetologist. She spent 14 years as a beauty consultant and makeup artist. Currently she operates a studio in West Bend, WI as a Cosmetic Tattoo Artist. Kerry’s certifications include permanent makeup, paramedical tattooing including scar camouflage, saline tattoo lightening, 3D areola reconstruction, and tiny tattoos.

While Kerry spends most of her time tattooing faces with permanent makeup, she is passionate about the paramedical tattoo industry. She is always looking to learn more and help people transform their lives.

Being present and giving back to the community is very important to Kerry. She is a member of the West Bend Chamber of Commerce, the Downtown West Bend Association, PMU Collaborative Leadership, the American Academy of Micropigmentation, and active with the Business Improvement District.

In her free time, Kerry loves spending time with her husband of 32 years +, her three grown children and their significant others, and her first grandchild! She loves all things creative: painting, decorating, crafts, drawing, etc. Traveling is also one of Kerry’s interests but spends most of her travel time visiting her children in Colorado and Michigan.

Shannon Gallagher Kornylo

Canadian Director

Hi, I’m Shannon!


I had my eyebrows done many many years ago. I loved the results so much that I started my journey on how to get the education I needed to become a permanent makeup (PMU) artist.

I opened Reflective Beauty Boutique in 2016 and haven’t looked back. I made it my mission in the last few years to master the application technique for mature skin. There was trial and error.

The majority of my clients fall into the mature skin category.

I have always felt that everyone deserves BROWS! So providing this service to women who really need it is very rewarding.

My clients are everyday women who are looking to make things a little easier. Whether they’re older and don’t have as steady hands as they used to for applying makeup or they’re busy moms and professionals who want to have a bit more time and ease every day with already-applied makeup.

I always provide my clients with the best education so we can make a decision that will be best for them and the long-term results of PMU.

This is a luxury service and we want our clients to feel like they are the most important when they are in our clinic.

I feel the same way about this online course. —---

“I want to provide training to other artists so they can create that amazing feeling for their clients.”

Nicole Rausch

Merchandising Director

Hello, I am Nicole. I've had a passion for the arts and finding the beauty in things since a young age.


After managing local tattoo shops around the Rockford, IL area, I started school, learning aesthetics and pursuing my career goal in PMU.

I have been trained by some of the best in the beauty, tattoo, and paramedical industries from all over the USA.

Since I have a business background in the industry, my business partner and I wanted to combine two different industries into one business. We decided to open up our own studio, which is Skin Deep Studio, Body Art & Beauty.

I am proud to say that I co-own a multiple award-winning studio with award-winning artists. My goal is to continue to further my education, grow our business, and to better serve my clients feeling comfortable in the skin they're in.

Sarai Santana

SD Events & Marketing Coordinator

Hi! My name is Sarai ❤️

I’m a multi-certified PMU Artist. Becoming a Permanent Makeup Artist back in 2019; I had finally found a way to combine my artistic talents, along with my MN state licenses held in cosmetology.  


After completing my fundamental training I was now able to help my clientele look and feel great with the application of permanent cosmetics.

Of course, there have been some struggles along the way. Mastering techniques, learning about the different skin types, and how pigment behaves differently in those different skin types are only a few of the struggles many new techs need to overcome. From there, I just kept working hard, practicing, and learning all I could from my mentors.

I've always had a true passion for people and beauty, therefore I've created a thriving business, Pure Beauty Ink, LLC. I love to continually keep up with the advancing Permanent Makeup world since it is forever evolving. I really enjoy traveling around the country to different advanced trainings hosted by “The Collab.” This has fulfilled my personal needs to move forward in my career and give all my present and future clients the latest and the greatest techniques available!

In my free time I love to spend it with my three children, at yoga and cycle classes, and at church.